-Bill Simmons takes a break from educating under privileged children, feeding the poor, and harboring Libyan refugees with his mighty sportswriting pen to express his disappointment that a once in a lifetime talent like Will Smith only makes movies that make money but fail to challenge the actor or his audience. The art of Simmons' editorial is that it conjures up parallels between the talented actor and the sports guy himself; after all, he has used one of the biggest pulpits a writer can have to analyze Rotten Tomato popularity polls and to reveal the secrets behind the NBA's Trade Machine.